How to Fix Common Issues with Amazon’s Global Selling Feature
Dreaming of expanding your Amazon business to a global audience? With Amazon’s rapidly growing number of marketplaces, reaching over 200 million Prime members and billions of active customers worldwide, the potential for explosive growth is undeniable. But for many sellers, the road to global domination can be unexpectedly bumpy. Over the past couple of months, […]
8 Key Steps to Increase Your Profit Margin on Amazon
Amazon stands as a colossus in the world of online retail, offering unparalleled opportunities for sellers to reach a broad audience. However, navigating this vast marketplace to maximize your profit margin involves more than just listing your products. It requires a strategic approach and diligent effort, encompassing everything from optimizing your product listings to enhancing […]
Amazon Brand Registry: The Essential Guide to Protecting Your Brand on Amazon
In the competitive arena of Amazon’s marketplace, millions of sellers vy for the attention of its massive customer base. Maintaining the integrity and reputation of your brand is paramount if you want to stand out for the right reasons. And this is where Amazon Brand Registry steps in. A single infringement or counterfeit product can […]
Fluid Marketplaces is Live!
We’re proud to announce our strategic expansion on the global stage through the launch of Fluid Marketplaces, a dedicated Amazon agency. The initiative underscores our commitment to leveraging our expertise in Amazon marketing services on an international scale, extending our successful UK-based model to a worldwide clientele. Adam Hindle, managing director of Fluid Marketplaces, said: […]
Everything You Need to Know About Amazon Brand Story
Amazon Brand Registry unlocks access to exclusive features, one of which being the Brand Story. This feature is the perfect place to pull out your brand’s USPs, humanise your brand and give potential customers a chance to get to know the people and the story behind the brand. In this blog post, we will explore […]
5 Quick Wins to Improve Your Organic Performance on Amazon
In the competitive world of Amazon, standing out is the key to success. As a seller, you want to ensure that your products not only attract attention but also convert that attention into sales. This blog post outlines some quick, actionable steps you can take to enhance your organic performance on Amazon. 1. Optimize Your […]
How to Overcome Alcohol Restrictions on Amazon UK
In the latter part of 2023, a premium vintage rum company were about to give up hopes of selling on Amazon. Despite multiple attempts from various agencies for over a year, they were unable to break into the Amazon marketplace in the UK due to strict alcohol selling restrictions. Frustrated and stuck in a seemingly […]
Why You Need a Brand Store on Amazon
A strategically prepared Brand Store on Amazon is the perfect way to encourage conversions and build brand loyalty. At Fluid Marketplaces, we’re the experts in setting up or improving your Amazon Brand Store so it is optimized for success. Using SEO copywriting, A+ Content and Amazon best practice, we’ll showcase your product catalog in a […]
Case Study: How We Overcame HFSS Restrictions on Amazon
Q4 is the pinnacle quarter of the year for chocolate companies. But in 2022, many chocolate brands selling on Amazon faced one of the biggest challenges in years – their listings becoming non compliant for advertising due to HFSS restrictions (products that are high in fat, sugar or salt). This was the case for Martin’s […]
Should Small Businesses Sell On Amazon?
Amazon is one of the world’s largest marketplaces, and offers the opportunity for SMEs to reach a huge audience of very engaged shoppers. It attracts millions of users daily which, depending on the product category, competition and how good the product listings are, minimises the need for paid advertising for a lot of brands. However, […]