Black Friday 2025: strategy for brands new to Amazon
Léonie Ford-Miah, head of client services at Fluid Marketplaces, gives brands new to Amazon a strategy for participating in Black Friday 2025, with all the key dates and deadlines they should be aware of.
What Amazon retailers can expect from October Prime Day 2025
June Gil, head of performance at Fluid Marketplaces, explains what retailers can expect from October Amazon Prime Day, and the key trends they should be aware of.
How awareness fuels growth on Amazon: what smart brands are doing differently
Hannah Reyes, an Amazon growth strategist at Fluid Marketplaces, explains the importance of brand awareness for retailers that want to achieve Amazon growth. Hannah also shares her advice for the awareness activities that make the biggest impact.
Amazon has quietly left Google shopping, and here’s what it means for brands
June Gil, head of performance at Amazon consultancy Fluid Marketplaces, tells brands all they need to know about Amazon’s exit from Goggle shopping.
Amazon agency or in-house team? Which is best for brands
Adam Hindle, managing director of Fluid Marketplaces, explains the advantages for brands of using a specialist agency for their Amazon growth, and also lists the scenarios when an in-house team may come out on top.
How much growth will the Amazon home and kitchen sector see by 2028?
Hannah Reyes, an Amazon growth expert at Fluid Marketplaces, discusses the burgeoning Amazon home and kitchen sector, how big it is likely to be by 2028, and what is influencing its success.
Fluid Marketplaces appoint Kelly Hindle as commercial director
Kelly Hindle has joined the board of Amazon agency Fluid Marketplaces as commercial director. Read more in our press release.
Ask the expert: What do online retailers need to know about Amazon Haul?
In her latest expert comment article, Hannah Reyes, an Amazon specialist at Fluid Marketplaces, answers key questions about Amazon Haul for retailers keen to stay on top of this development.
Time is now to launch back-to-school Amazon PPC campaigns
Léonie Ford-Miah, an Amazon expert and head of client services at Fluid Marketplaces, explains why brands with back to school products should consider an Amazon PPC campaign and says the time is now to get started.
Last minute summer season preparation for Amazon toy retailers
Harry Power, a senior Amazon executive at Fluid Marketplaces, discusses the last minute preparations online toy retailers can make to ensure they maximise sales of their products during the summer season.