All Seasons Gazebos

Reviving Sales in a Challenging Market

All Seasons Gazebos (Rohen Ltd) specialises in the creation of robust and resilient gazebos, as well as finely crafted Chef’s Knife sets. 

Selling in the UK and EU, the company prides itself on its commitment to delivering products of exceptional quality that are not only durable but also accessible in terms of affordability.

Global Amazon Markets

Revenue Increase YoY
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AOV Increase YOY
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Decrease in TACoS
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The Challenge

In response to a downturn in performance following a notable surge during lockdown, Rohen Ltd sought our assistance in orchestrating a strategic revival. In addition, the company had experienced a drop in organic growth.

In coming to Fluid, Rohen’s objectives were to:


The Solution

To achieve Rohen’s business goals, we knew we had to:

Our strategy was to:

The Work

With our Amazon marketing strategy laid out, we then:

EU Expansion

After two months of working on the Amazon account in the UK, Rohen asked us to manage their existing Gazebo vendor accounts in Germany and Italy. 

It was the first time the company has sold Gazebos in the marketplaces in partnership with Amazon.

In taking over these accounts, we:

The Results

As a result of our strategy, we saw, YoY: 

EU Expansion

Rohen’s products are sold and fulfilled by Amazon, working directly with the marketplace as a vendor. As such, their key goal for their European accounts is for Amazon to reorder for the year ahead.

In order to ensure this happens, Rohen must sell enough products throughout the year. Because of the overall success of our work on the German, French and Italian accounts, Amazon agreed to reorder for 2024 across the EU marketplaces.

Our work

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