Marketing Strategy for Amazon

Let us guide your Amazon business towards growth, profitability and customer satisfaction

Marketing Strategy for Amazon

You’re selling on Amazon, but where do you go next? Fluid Marketplaces can provide you with commercially-driven, strategic advice to help you grow on the marketplace.

Our Marketing Strategy for Amazon service is here to champion your business, including:

We’ll guide you at every step, taking the stress out of selling on Amazon and helping you to stand out on the world’s biggest marketplace.

How can our Marketing Strategy service help you?

Are you ready to explore more advanced tactics to sustain business growth? Perhaps your growth on Amazon has reached a plateau, but you’re unsure what to try next?

This is precisely where our marketing strategy expertise for Amazon comes into play. We specialize in assisting clients with sustainable and profitable expansion.

Here are the most common challenges that we’ve helped our clients overcome:

Identifying the customer base and segments
New customer acquisition
Improving profitability and margins
Accelerating the generation of product reviews
Increasing basket value
Building customer loyalty or repeat orders

What you can expect from our strategy for Amazon service

If you’re ready to go further on Amazon, our Marketing Strategy services leverage the following techniques and tools. These are curated to achieve your business objectives:

Strategic analysis of current activities and audiences
Setting benchmark KPIs tailored to your revenue and profitability goals
Full account audit and assessment to recognize instant improvements and determine hidden opportunities
Trend forecasting so you can anticipate demand and mitigate logistic risks
Bespoke reporting dashboards so you can understand Amazon’s fees in relation to your selling price and revenue, underperforming and high opportunity products
Pricing & Promotion Strategy using Deals, Brand Tailored Promotions and Exclusive Discounts during peak commercial periods and low season

New product launch strategy including review generation using Amazon Vine and other tactics
Product market and landscape analysis using Amazon’s internal Brand Analytics Tool and partner providers
Collaborate on your Amazon Brand building strategy by exploring Amazon Posts and Amazon Influencer programs
Curating physical and Virtual Bundles to increase average order value
SEO & Content Optimization to enhance your Brand Store and product listings with a dedicated SEO strategy

Your Amazon Ads Partner

Established in 2009, we have a team of 20+ commerce experts who've worked with leading brands across Home & Garden, Gifting, Food & Beverages, Sportswear, Health & Beauty and Fashion & Accessories.

As an Amazon Ads Partner we offer expertise in Amazon’s ad ecosystem, efficient campaign management, tailored strategies, detailed performance analytics, and up-to-date knowledge of advertising trends and updates.

Why work with Fluid Marketplaces for Amazon?

With headquarters in Miami, USA, and Manchester, UK, our global Amazon marketing team works seamlessly with clients based in the United States, United Kingdom and Europe managing significant ad spend that delivers exceptional results

Experience with significant ad spend on Amazon
Access to Amazon industry experts
Early access to the latest beta features
Up to date on Amazon’s paid advertising strategy
Drive the future of Amazon paid advertising
Lines of communication directly into Amazon
Follow Amazon best practices
Winners of coveted ‘Amazon Choice’ & ‘Best Seller’ badges for clients
Revenue growth share or fixed fee pricing models

"Fluid Marketplaces really impressed us from the outset. Their in-depth knowledge of Le Col and extensive research and analysis really showcased their experience with the Amazon platform."