About Fluid Marketplaces

What we don't know about Amazon isn't worth knowing

Fluid Marketplaces is a global agency for Amazon, working with ambitious Vendors to achieve their goals.

Our mission is to support businesses overcome challenges and experience exceptional growth on Amazon.

With our expertise, passion and knowhow, get ready to experience fantastic profitability on Amazon and beyond.

Our values


We are always transparent with our clients and with one another


We continually improve our skills and knowledge, so we offer the best service to clients


We work together as a team to get the best results for our clients, and to bring out the best in one another


We are on the front foot, creating and exploring opportunities to improve our clients’ results


We are fair and honest in our dealings with clients and one another. We treat each other with kindness and hold one another to account for the benefit of the team

Our story

Early years

Founder Adam Hindle set up and sold his first online business by the time he was 20, and soon began building websites for other small businesses.

Fluid is born

Adam set up Fluid Digital in 2009 from his hometown of Bury, UK and was quickly joined by technical director Matt Edwards. They were united by a shared interest in ecommerce, the growth opportunity it represented for retailers, and the kick each of them got from transforming someone’s business.

Crunch time came when Fluid Digital turned down the opportunity to work on the Bury Council website project - the decision was made to focus exclusively on ecommerce.

The expansion

Fluid expanded to include a performance marketing team in order to have a more measurable impact on clients. 

Fluid moves to Manchester

Fluid relocates from Bury to Manchester’s tech-forward Northern Quarter and becomes one of the first agencies in the UK to launch an Advertising for Amazon service.

Digital to Commerce

Fluid repositions itself as Fluid Commerce, adds Paid Social to its roster of services, and brings in Rob Pimlott who has over 17 years of client-side ecommerce expertise. 

Ecommerce market leaders

Following another office move in 2023 to Ancoats, the epicentre of Manchester’s tech community, Fluid cements its purpose to deliver exceptional work that helps transform retail brands into market leaders.

Fluid Marketplaces launch

After earning a strong reputation in the UK for our Amazon services, and winning US-based Amazon clients, Fluid Marketplaces is born.

Fluid Marketplaces is dedicated to supporting businesses around the world to grow profitably on Amazon.

This is what we do

Amazon Marketing

Our mission is to help you dominate in your market on Amazon. Expand into new territories, discover new audiences and experience unprecedented profitability. Whatever your goal, get in touch with the experts at Fluid Marketplaces.

Contact us

Ready to partner with an agency that is dedicated to your success on Amazon?

Overtake your competitors, win an ‘Amazon Choice’ badge, expand overseas, smash peak season sales, or improve your ROAS.

Whatever you need – let’s talk.