Achieving Sustainable Growth Through Diversified Revenue Paths

Chums is a privately owned home shopping company with the head offices based in Knowsley Business Park, Liverpool. They are best known for affordable and quality Men’s Trousers. Over the years, they have expanded into other Menswear product categories and developed ranges within Ladieswear, Homeware, Gifts and Mobility.

Chums is best known for making comfortable and size-inclusive menswear from size 32″ up to 56″ (even up to 64” in selected styles), inside leg lengths from 27″ up to 33″ and chest sizes 38” up to 52”.

Global Amazon Markets

The Challenge

Chums came to Fluid as they felt that they were under-utilising Amazon advertising. They only had a handful of poorly-structured advertising campaigns, and were heavily reliant on a select few products. 

They wanted our help to unlock the brand’s potential and improve their overall sales through strategic advertising, within the confines of a limited budget and tight ACOS target.  

In order to help increase conversions, they also commissioned us to create A+ template for their top sellers.


The Solution

Our strategy was to:

Chums Brand Store

The Work

To deliver this strategy we:

The Results

In the face of various challenges, our efforts with the Chums account have yielded evident progress, even with a restricted budget and strict ACOS targets.

The team has been collaborative, which not only facilitated problem-solving but also enabled us to identify unexplored avenues for growth.

Our persistent efforts have resulted in a steady and consistent expansion of the account, strengthening our relationship from year to year.

"From the get-go, Fluid were willing to get to know us - we're not just a number, or a timesheet like many agencies.

They talk a language that we understand which is important for me, I need to understand what they're telling me, how we can improve.

I see Fluid as extended members of my team. We hold them to account, and they hold us to account."
Paul Grey
Marketing Director - Chums

Our work

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