Why Amazon SEO and PPC work better together and how to use both
Synchronising your brand’s Amazon SEO and PPC provides the strongest results. This expert comment article by Amazon growth expert Hannah Reyes explains.
Amazon virtual product bundles – what do they mean for brands?
What are virtual Amazon product bundles and what do they mean for brands? Find out in this expert article.
How important are Amazon storefronts (brand stores) to retailers’ success?
Well presented Amazon storefronts can have a huge impact on Amazon brands’ success, find out how in this article.
Amazon Vine – growing customer reviews for new products
The Amazon Vine programme enables brands to collect customer reviews for new products, boosting their credibility and authenticity. Léonie Ford-Miah, head of client services at Fluid Marketplaces explains Amazon Vine in this article.
Fluid Marketplaces wins brief to launch luxury homewares brand on Amazon
Fluid Marketplaces has won a brief to launch a luxury homewares online retailer on Amazon. Read our latest press release for the details.
Amazon Shoppable Collections: Amazon’s short-lived shift from brand storytelling to product curation
Read what the short-lived Amazon Shoppable Collections mean for brands in this article by our Amazon growth expert Hannah Reyes.
Join our webinar on Amazon international expansion
Considering expanding your Amazon brand into the UK, EU or US? Fluid Marketplaces and Simply VAT are hosting a webinar on international expansion for Amazon retailers.
Amazon makes the “Frequently Returned” badge harder to ignore
Amazon has made the ‘Frequently Returned’ product badge more prominent on listings. Harry Power, an Amazon growth expert at Fluid Marketplaces, explains what’s changed and how brands can fix and prevent this challenge in his latest article.
What brands must do in 2026 to drive sustainable growth on Amazon
Insights from June Gil, head of performance at Fluid Marketplaces, about what brands need to focus on in 2026 to achieve growth.
Amazon FBM – how it works, the benefits and drawbacks
Find out more about Amazon FBM (fulfilled by merchant) in Fluid Marketplaces’ guide.