Why You Need a Brand Store on Amazon
A strategically prepared Brand Store on Amazon is the perfect way to encourage conversions and build brand loyalty. At Fluid Marketplaces, we’re the experts in setting up or improving your Amazon Brand Store so it is optimized for success. Using SEO copywriting, A+ Content and Amazon best practice, we’ll showcase your product catalog in a […]
Case Study: How We Overcame HFSS Restrictions on Amazon
Q4 is the pinnacle quarter of the year for chocolate companies. But in 2022, many chocolate brands selling on Amazon faced one of the biggest challenges in years – their listings becoming non compliant for advertising due to HFSS restrictions (products that are high in fat, sugar or salt). This was the case for Martin’s […]
Should Small Businesses Sell On Amazon?
Amazon is one of the world’s largest marketplaces, and offers the opportunity for SMEs to reach a huge audience of very engaged shoppers. It attracts millions of users daily which, depending on the product category, competition and how good the product listings are, minimises the need for paid advertising for a lot of brands. However, […]
5 Alternative Strategies for Amazon Prime Day
Did you miss the deadline to submit your products for Amazon’s Prime Exclusive Deals? If so, fear not! There are plenty of other strategies for you to use that will help you make the most of Amazon Prime Day. Read on to discover the five alternative offers you can use to drive sales during the […]
What You Need to Know About Amazon A+ Content
In 2022, the number of active Amazon sellers skyrocketed to 1.9 million, a number that has been consistently growing for over a decade. With competition becoming fiercer than ever, sellers need to use every trick in the book to stand out from the crowd. That’s where A+ Content (previously known as Enhanced Brand Content) comes […]
Amazon Updates to Look Out for in 2023
We had one heck of a ride on Amazon last year. It seemed like we would see something change on the Amazon platform every day! But what Amazon updates can you look forward to in 2023? A series of exciting announcements were made at Amazon’s 2022 UnBoxed event in New York, which our Amazon team […]
How to Get HFSS Products Approved on Amazon Ads
Update June 2023: The suggestions outlined in this article are no longer applicable but other workarounds are available. Take a look at how we helped Martin’s Chocolatier here. HFSS, (high in fat, salt or sugar), is the current headache of many sellers advertising on Amazon and Amazon reps alike. HFSS is a new policy, introduced […]
Five Key Strategies for Your Amazon Black Friday Campaign
Amazon introduced the Black Friday concept to the UK in 2010, promoting a range of discounts and deals to consumers with unparalleled user experience. This huge shopping event is now at the core of brands’ digital marketing strategies, delivering unprecedented year-on-year growth for many categories, including health & beauty and fashion & accessories. But is […]
Amazon Launches New Small Business Badge
Amazon’s New Small Business Badge: What Is It and Will It Pave the Way for Small Businesses? As the cost of living rises, consumer shopping habits are changing. Supporting small businesses is more important than ever. Research from ActiveCampaign suggests that amid high inflation trends, 56% of consumers are prioritising making purchases from small businesses. […]
Le Col Joins Fluid for US Expansion
Performance cycling apparel brand Le Col has chosen Fluid to help with their US expansion via the Amazon marketplace It’s always exciting to welcome a new client to Fluid Commerce, but we were particularly exciting to win Le Col for our Marketing on Amazon service. Many of the Fluid team are avid cyclists, and so […]