Is Amazon Prime Day 2025 still an important event for shoppers?
Léonie Ford-Miah, an Amazon specialist at Fluid Marketplaces, discusses Amazon Prime Day 2025, which is set to take place in July, and whether it is still the important retail event it once was.
Is your pet care brand ready for Amazon Pet Day 2025?
Léonie Ford-Miah, an Amazon marketing specialist, discusses Amazon Pet Day 2025, which takes place next week, and draws on her experience of the pet care market during her time working in house at Amazon, to offer insights to retailers.
Fluid Marketplaces appoints head of client services
Léonie Ford-Miah, an Amazon marketing specialist, has joined Fluid Marketplaces as head of client services, bringing a wealth of expertise to the role. Léonie helps brands to succeed on Amazon and achieve growth.
Why hiring a specialist Amazon UK advertising agency is crucial for brands selling in the region
In her latest expert comment article, Léonie Ford-Miah, an Amazon marketing specialist and head of client services at Fluid Marketplaces explains why it is crucial for brands selling on Amazon in the UK to hire a specialist agency if they wish to achieve growth.
Amazon Best Seller Badge: questions to ask your agency
In her latest expert comment article, Hannah Reyes, Fluid Marketplaces senior Amazon marketplace manager, explains why the Best Seller Badge is important for brands to achieve, and the questions they should ask their agency to ensure they achieve it.
Competition Research on Amazon: A Guide for Sellers
In her latest blog post, Hannah Reyes, Fluid Marketplaces senior Amazon marketplace manager, explains the importance of competition research for retailers.
Amazon SEO in 2025 – The Strategies You Need to Know About
Selling on Amazon is becoming more complicated as the ecommerce industry evolves. It is more important than ever to fully understand and become an expert in Amazon Search Engine Optimization (SEO) in 2025, as millions of sellers compete for visibility. Regardless of your level of experience, being able to optimize your product listings for Amazon’s […]
The Ultimate Amazon Product Launch Checklist: A Step-by-Step Guide
It’s an exciting endeavor to launch a new product on Amazon, but success depends on thorough planning and execution. From pre-launch planning to post-launch optimization, this all-inclusive checklist will help you confidently navigate the complexities of the Amazon marketplace. 1. Product Launch Preparation Understand the Amazon A10 Algorithm Before listing products on Amazon, it’s crucial […]
Creating A+ Content on Amazon: A Simple Guide for Sellers
Ever wondered how to make your business stand out on Amazon among the countless products and competitive sellers? One approach is to use A+ Content as part of your content optimization strategy. If you’re unfamiliar with this term, don’t worry – this guide will walk you through everything you need to know about A+ Content, […]
FBA vs. FBM: How to Make the Right Choice
Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) are the two fulfillment methods that frequently come up when selling products on Amazon. The way your products are stored, packaged and shipped depends on these two approaches. Each comes with a set of costs as well as advantages and limitations. Selecting between FBA and FBM […]