Marketing Strategy for Amazon
Let us guide your Amazon brand towards growth and profitability
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Marketing Strategy for Amazon
Fluid Marketplaces can provide your brand with commercially-driven, strategic advice to help it grow profitably on Amazon.
Our Amazon experts provide clear, insightful advice as part of our Marketing Strategy for Amazon service.
Our strategy can help your brand to:
- Grow new-to-brand customers
- Increase brand loyalty
- Increase basket value
- Increase review volume and quality
We’ll guide you at every step and help you to grow your brand holistically on Amazon.
How can our Marketing Strategy for Amazon service help you?
Are you ready to explore more advanced tactics to sustain business growth? Perhaps your growth on Amazon has reached a plateau, but you’re unsure what to try next?
This is precisely where our marketing strategy expertise for Amazon comes into play. We specialize in assisting clients with sustainable and profitable expansion.
Here are the most common challenges that we’ve helped our clients overcome:
- Identifying the customer base and segments
- New customer acquisition
- Improving profitability and margins
- Accelerating the generation of product reviews
- Increasing basket value
- Building customer loyalty or repeat orders
What you can expect from our Amazon strategy service
If you’re ready to go further on Amazon, our Marketing Strategy services leverage the following techniques and tools. These are curated to achieve your business objectives:
- Strategic analysis of current activities and audiences
- Setting benchmark KPIs tailored to your revenue and profitability goals
- Full account audit and assessment to recognize instant improvements and determine hidden opportunities
- Trend forecasting so you can anticipate demand and mitigate logistic risks
- Bespoke reporting dashboards so you can understand Amazon’s fees in relation to your selling price and revenue, underperforming and high opportunity products
- Pricing & Promotion Strategy using Deals, Brand Tailored Promotions and Exclusive Discounts during peak commercial periods and low season
- New product launch strategy including review generation using Amazon Vine and other tactics
- Product market and landscape analysis using Amazon’s internal Brand Analytics Tool and partner providers
- Collaborate on your Amazon Brand building strategy by exploring Amazon Posts and Amazon Influencer programs
- Curating physical and Virtual Bundles to increase average order value
- SEO & Content Optimization to enhance your Brand Store and product listings with a dedicated SEO strategy
Your Amazon Strategy Partner
Established in 2009, we have a team of 20+ commerce experts who've worked with leading brands across Home & Garden, Gifting, Food & Beverages, Sportswear, Health & Beauty and Fashion & Accessories.
As an Amazon Ads Partner we offer expertise in Amazon’s ad ecosystem, efficient campaign management, tailored strategies, detailed performance analytics, and up-to-date knowledge of advertising trends and updates.
Why work with Fluid Marketplaces for Amazon?
With headquarters in Miami, USA, and Manchester, UK, our global Amazon marketing team works seamlessly with clients based in the United States, United Kingdom and Europe managing significant ad spend that delivers exceptional results.
- Experience with significant ad spend on Amazon
- Access to Amazon industry experts
- Early access to the latest beta features
- Up to date on Amazon’s paid advertising strategy
- Drive the future of Amazon paid advertising
- Lines of communication directly into Amazon
- Follow Amazon best practices
- Winners of coveted ‘Amazon Choice’ & ‘Best Seller’ badges for clients
- Revenue growth share or fixed fee pricing models
Strategy success stories
Discover how we’ve helped our clients with our Marketing Strategy for Amazon service
Contact us
Ready to work with an agency that is dedicated to your success on Amazon?
Kickstart your sales on Amazon today. Get in touch for a chat about your Marketing for Amazon strategy.