Amazon Ads & PPC Agency
Grow your Amazon sales profitably with a specialist Amazon ads agency focused on reducing ACOS and scaling revenue
Advertising on Amazon
Your brand needs a strategic, data-driven campaign to achieve sustainable growth and maximise your product visibility on Amazon. As a full-service Amazon ads agency, Fluid Marketplaces specialises in Amazon advertising. We help your business scale efficiently while carefully managing advertising costs and budgets to deliver a strong ROI.
We have extensive experience running profitable campaigns for brands looking to increase visibility, capture market share, and grow within the Amazon ecosystem. Our long-term success with clients has helped their products earn the coveted Amazon’s Choice and Top Seller badges. And, as an official Amazon Ads partner, we bring proven expertise and a competitive edge to every campaign.
We work with ambitious brands, e-commerce teams, and Amazon sellers who want to achieve sustainable, profitable growth and maximise return on ad spend.
Contact us to discuss how Fluid Marketplaces can support your brand and help it grow on Amazon
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How Fluid Marketplaces can help your brand grow on Amazon
Fluid Marketplaces is an expert Amazon PPC agency that helps brands increase sales and grow their presence across the Amazon marketplace. We create and manage Amazon advertising campaigns tailored to your business goals and designed to maximise profitability and deliver a strong ROAS.
Our Amazon advertising specialists run data-driven PPC campaigns using sponsored products, sponsored brands, and sponsored display ads to put your products in front of more customers. We ensure every click counts with a combination of precise keyword research, ongoing monitoring, and smart PPC management.
If you’re looking to expand internationally, our experienced team has a proven track record of successfully launching Amazon advertising campaigns across multiple marketplaces, including the UK, US, and EU.
We offer hands-on, transparent account management, creative excellence, and proven strategies to help your brand stand out in the Amazon store.
Amazon PPC management services
As a specialist Amazon advertising agency, we deliver tailored strategies that boost product visibility and improve ad performance across the Amazon marketplace. Our services include:
Product Advertising on Amazon
Launch effective ad campaigns that put your products in front of more shoppers and convert from the very first campaign. We balance ad spend and profitability to help sellers achieve long-term success.
Brand advertising on Amazon
Drive brand visibility for your ecommerce business and strengthen your Amazon presence to support its long-term sales growth and build customer loyalty.
Display advertising on Amazon
Sponsored display advertising campaigns can be run on and off Amazon to engage customers who are not actively searching for your products, but have shown interest in the past.
Amazon DSP
Through Amazon DSP (Demand-Side Platform), our specialists unlock targeted opportunities for your Amazon business to reach new audiences and expand your market share.
Your Amazon Ads Partner
Established in 2009, we’re a team of 20+ commerce experts who’ve worked with leading brands across Home & Garden, Gifting, Food & Beverages, Sportswear, Health & Beauty, and Fashion & Accessories.
- As an official Amazon Ads Partner, we offer years of expertise in Amazon’s ad ecosystem to deliver efficient campaign management, tailored strategies, detailed performance analytics, and up-to-date knowledge of advertising trends and updates.
Our approach to Amazon PPC
Fluid Marketplaces is a dedicated Amazon digital marketing agency focused on seeing our clients grow on Amazon UK, US, Europe, and beyond.
Our experts can deliver on all your Amazon marketing needs, from listing optimisation and brand store creation to pay-per-click advertising, keyword strategy, and ensuring your ad spend provides a profitable return.
Account audit & opportunity analysis
We start by putting your existing campaigns under a microscope, identifying inefficiencies, missed keyword opportunities, and areas where ad spend can be utilised more effectively.
Campaign structure & targeting
We build or refine your campaign structure to give greater control over performance, ensuring your ads appear for the most relevant and high-converting search terms.
Keyword & search term optimisation
We use real search-term data to continuously pinpoint new opportunities, expand keyword coverage, and stop wasted spend on underperforming terms.
Ongoing optimisation & scaling
Things can change. Amazon advertising never really stands still, and your industry may even see certain restrictions introduced that hamper your efforts. Adaptability is key. We continually test, refine, and scale campaigns to build long-term, sustainable growth for your brand.
Why work with Fluid Marketplaces for Amazon?
Our experts can deliver on all your Amazon marketing needs, from listing optimisation and brand store creation to pay-per-click advertising, keyword strategy, and ensuring your ad spend provides a profitable return.
Proven experience managing Amazon ad spend at scale
We manage campaigns across a wide range of budgets, ensuring ad spend is allocated optimally to enhance return while nurturing long-term growth.
Always aligned with the latest Amazon advertising strategies
Amazon is constantly evolving. We stay ahead of platform changes, new ad formats, and emerging best practices so your campaigns remain competitive.
Direct access to Amazon expertise and support
As an Amazon Ads partner, we have direct lines of communication with Amazon, giving us access to insights, support, and opportunities not always available to in-house teams.
Flexible commercial models built around growth
We offer both revenue share and fixed fee models, allowing us to align our approach with your business goals and stage of growth.
Early access to new features and beta opportunities
We help our clients stay ahead of the competition by leveraging new tools and beta features as they become available within the Amazon ecosystem.
A focus on profitable, sustainable growth
Everything we do is built around improving performance while maintaining efficiency, balancing ACOS, margins, and scalability to deliver long-term results.
Results from our Amazon ads campaigns
What makes us different?
We’re Amazon-first specialists, not generalist marketers
We focus exclusively on Amazon, so every strategy we build is tailored to how the platform actually works.
We make decisions based on data, not guesswork
We constantly scrutinise search term data, conversion rates, and performance trends to guide every optimisation. From bid adjustments to campaign structure, every alteration we make is supported by real data.
We give you complete transparency into performance
We provide clear, jargon-free reporting on key metrics such as ACOS, ROAS, and revenue, along with actionable insights so you understand not just what is happening but why.
We’ve worked across a wide range of product categories
From highly competitive markets to niche products, our Amazon ads agency knows that strategy needs to adapt to your category. We can quickly identify what will work for your products and avoid costly trial and error.
We prioritise profitability, not just top-line growth
Our focus is on building Amazon ad campaigns that drive sustainable, profitable growth, balancing ad spend, margins, and long-term scalability.
What is an Amazon PPC Agency?
An Amazon PPC agency is a specialist team that manages paid advertising campaigns for sellers on Amazon. Its aim is to help your products appear as ads in search results, on product pages, and across Amazon’s display network. These campaigns operate on a pay-per-click (PPC) model, meaning you only pay when a customer clicks your ad.
An Amazon PPC agency helps your brand:
- Increase paid visibility – across Amazon search results and product pages
- Drive more sales – optimise campaigns to convert clicks into revenue efficiently
- Reduce wasted ad spend – eliminate low-performing keywords and focus on profitable growth
- Improve overall account performance – insights from bid management, keyword optimisation, and ongoing testing deliver measurable ROI
Frequently Asked FAQs about Amazon PPC agencies
How much does it cost to hire an Amazon PPC agency?
This can vary depending on your ad spend, account size, and level of support required. Most agencies charge either:
- A percentage of ad spend
- A fixed monthly retainer
- Or a hybrid model
The correct approach depends on your growth stage and goals, but the priority should always be on return on investment rather than just cost.
Are Amazon ads worth the investment?
Yes, when managed correctly, Amazon PPC is one of the most effective ways to grow your sales on the platform. A well-optimised campaign can improve sales volume and support stronger organic performance over time.
How long does it take to see results from Amazon advertising?
You can start seeing initial data within days, but meaningful performance improvements typically take 4–12 weeks. This allows time for data collection, optimisation, and scaling.
What is ACOS in Amazon advertising?
ACOS (Advertising Cost of Sales) is a key metric that measures the efficiency of your Amazon PPC campaigns. It represents the percentage of ad spend compared to revenue generated. For example, an ACOS of 25% means you spend £25 on ads to generate £100 in sales.
What is the difference between ACOS and ROAS?
ACOS and ROAS both measure performance, but in different ways:
- ACOS shows cost as a percentage of revenue (lower is better)
- ROAS shows revenue generated per £1 spent (higher is better)
Both metrics are important for understanding and optimising campaign profitability.
Which Amazon ad types should I be using?
Most brands benefit from a combination of:
- Sponsored Products (for direct sales)
- Sponsored Brands (for visibility and brand building)
- Sponsored Display (for retargeting and audience targeting)
The right mix depends on your goals, budget, and product catalogue.
How can an Amazon PPC agency help me grow sales faster?
You can manage Amazon PPC yourself, but it can be time-consuming and complex. An experienced Amazon PPC agency brings specialist knowledge, proven strategies, and ongoing optimisation that can help you scale faster and avoid costly mistakes.
How do you measure success and ROI in Amazon PPC campaigns?
Success isn’t just about increasing sales, it’s about profitable growth. We look at a range of metrics, including:
- ACOS and ROAS
- Total revenue and ad-attributed sales
- TACOS (total advertising cost of sales)
- Conversion rates and click-through rates
This gives a complete picture of performance and long-term scalability.
Do you offer an Amazon PPC audit?
Yes, we offer an Amazon PPC audit to identify opportunities to improve your account. This includes reviewing campaign structure, keyword targeting, ad spend efficiency, and growth opportunities.
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