Award-Winning Agency for Amazon
Recognised for Amazon advertising excellence. Driven by client success.
Recognised for Amazon advertising excellence
At Fluid Marketplaces, we believe exceptional Amazon advertising starts with understanding what a business is trying to achieve.
It’s about more than generating impressions or increasing advertising revenue. It’s about building strategies that reach the right customers, strengthen brand visibility, improve advertising efficiency and deliver sustainable commercial growth.
That approach has earned our team recognition at the UK Paid Media Awards, with consecutive Best Use of Amazon Ads wins in 2024, 2025 and 2026, alongside FMCG Campaign of the Year in 2026.
These awards celebrate work delivered for brands across homewares, fashion, consumer products and food, demonstrating how specialist Amazon expertise can make a meaningful difference across different sectors and commercial challenges.
Different brands. Different challenges. One commitment to exceptional work.
Our Amazon advertising awards at a glance
Best Use of Amazon Ads
Recognising a technically sophisticated, full-funnel Amazon advertising strategy combining Sponsored Ads and Amazon DSP.
- Read more
FMCG Campaign of the Year
Celebrating an audience-first, omnichannel product launch that used cultural insights and behavioural targeting to engage relevant consumers.
- Read more
Best Use of Amazon Ads
Recognising a commercially focused advertising strategy that transformed performance for Black+Decker, Blackmoor and Quest.
- Read more
Best Use of Amazon Ads
Recognising a highly effective Amazon growth strategy combining advertising, content optimisation and improvements to the customer experience.
- Read more
Best Use of Amazon Ads: icon
Formerly Bean Bag Bazaar
Recognising technical expertise and full-funnel Amazon advertising.
Winning Best Use of Amazon Ads for the third consecutive year was a significant achievement for our team.
Our 2026 award recognised work delivered with homewares brand icon, demonstrating the effectiveness of a sophisticated Amazon advertising strategy that connected different stages of the customer journey.
The campaign approach
Amazon offers brands opportunities to engage customers throughout their purchasing journey, but real success depends on using those opportunities strategically.
For icon, our team brought together Amazon Sponsored Ads and Amazon DSP to create a coordinated approach to audience engagement.
This enabled advertising activity to support different objectives, from building brand awareness and reaching relevant audiences to encouraging consideration and driving conversions.
The strategy required a detailed understanding of Amazon’s advertising ecosystem, alongside careful planning, technical execution and continuous performance analysis.
Why the campaign stood out
The UK Paid Media Awards judges recognised the campaign’s technical depth, sophisticated use of Amazon’s advertising capabilities and considered approach to strategic decision-making.
The recognition highlighted the importance of understanding not only how to use Amazon’s advertising tools, but also how to combine them effectively to support wider commercial objectives.
For Fluid Marketplaces, the win demonstrated our ability to develop advanced Amazon advertising strategies that go beyond individual campaign performance.
FMCG Campaign of the Year: Lee Kum Kee
An audience-first approach to launching a new food product range.
Our second award at the 2026 UK Paid Media Awards recognised the work delivered for global food brand Lee Kum Kee.
The campaign, Noodles, Redoodled: An Audience-First FMCG Launch, demonstrated how consumer insight, audience planning and integrated media activation can support a product launch in a highly competitive category.
The challenge
Launching a new product range in the FMCG market presents particular challenges.
Brands need to build awareness quickly, communicate their relevance to consumers and encourage consideration in a category where purchasing decisions are influenced by familiarity, convenience and established habits.
For Lee Kum Kee, the opportunity was to introduce its noodle products to relevant audiences through a campaign that went beyond conventional product-focused targeting.
The campaign approach
Our team developed an audience-first strategy using behavioural, cultural and lifestyle insights to identify potential customers.
Rather than relying exclusively on traditional retail signals, we explored how consumers’ interests, preferences and behaviours could inform more effective advertising.
The campaign used Amazon DSP alongside other digital media channels, including YouTube and Prime Video, to connect with audiences across different environments.
By continuously refining audience segments, creative assets and media placements, we developed an integrated approach designed to maximise relevance and engagement.
Why the campaign won
The judges highlighted the campaign’s use of audience insight and its ability to outperform forecasts despite creative and data constraints.
The award recognised the strength of the campaign’s audience strategy, particularly its use of cultural and lifestyle signals to move beyond standard targeting methods.
For our team, it demonstrated how sophisticated audience planning and integrated advertising can create opportunities for brands launching into competitive markets.
Best Use of Amazon Ads: Benross
Turning an advertising challenge into award-winning commercial performance.
Our 2025 Best Use of Amazon Ads award recognised work delivered for Benross and its consumer brands Black+Decker, Blackmoor and Quest.
The campaign demonstrated how a structured, data-led Amazon advertising strategy can help brands recover from declining performance while improving the efficiency of their investment.
The challenge
When Benross approached our team, its brands had experienced a 37.8% year-on-year revenue decline between January and October 2023.
Advertising performance was under pressure, and the business needed a clearer approach to restoring visibility, attracting relevant traffic and achieving profitable growth.
The challenge was not simply to increase advertising activity. It was to identify where investment could make the greatest commercial difference.
The campaign approach
We developed a phased strategy that prioritised the products and opportunities with the greatest potential.
This included restructuring advertising campaigns, refining keyword targeting, improving budget allocation and using seasonal demand to guide investment decisions.
We also used Sponsored Brands and Sponsored Display campaigns to strengthen customer acquisition and reach new audiences.
Throughout the campaign, our team focused on connecting advertising performance with broader commercial objectives, ensuring that growth was supported by greater efficiency.
Why the campaign won
The judges recognised the campaign’s commercial impact, clear strategic objectives and measurable results.
The work demonstrated how careful planning, continuous optimisation and a disciplined approach to advertising investment can transform marketplace performance.
For Fluid Marketplaces, the award reinforced the value of focusing on profitability and sustainable growth rather than pursuing higher sales figures in isolation.
The award-winning results
The campaign delivered measurable improvements across traffic, revenue and advertising performance.
Total revenue
Click-through rate
Advertising impressions
Cost per click
ACOS, reduced from 25.4%
December revenue year on year
The campaign also demonstrated strong new-customer acquisition through Sponsored Brands and Sponsored Display advertising.
Best Use of Amazon Ads: Le Col
Combining Amazon advertising and brand experience to accelerate growth.
Our first Best Use of Amazon Ads win in this three-year run recognised work delivered for premium cycling apparel brand Le Col.
The campaign brought together advertising, product content and Brand Store improvements to strengthen the brand’s Amazon performance.
The opportunity
For a premium brand operating in a competitive marketplace, growth depends on more than increasing traffic.
Customers need to discover relevant products, understand their benefits and have confidence in their purchasing decisions.
Our work with Le Col focused on creating a more effective relationship between advertising activity, organic visibility and the customer experience.
The campaign approach
We used Amazon advertising performance data to refine product targeting and identify opportunities to improve campaign efficiency.
Alongside paid advertising, the team enhanced the brand’s organic presence through improved A+ Content, Brand Store navigation, product listings and customer-focused creative.
The strategy also incorporated brand protection, competitor targeting and initiatives designed to strengthen customer engagement.
By combining these activities, we helped create a more connected Amazon experience that supported both product discovery and conversion.
Why the campaign won
The 2024 Best Use of Amazon Ads award recognised the effectiveness of the campaign and its ability to deliver strong commercial results through a coordinated approach.
It was an important milestone in the development of Fluid Marketplaces’ award-winning Amazon advertising expertise.
The award-winning results
The work delivered substantial year-on-year improvements.
Total revenue
Advertising impressions, exceeding 22 million
Brand followers
Brand Store revenue
These results demonstrated the value of treating Amazon advertising and organic optimisation as complementary parts of a wider growth strategy.
What our award wins say about our approach
Specialist Amazon knowledge
Amazon is a complex marketplace, and achieving strong results requires an understanding of its advertising technology, customer behaviour and commercial dynamics.
Our award-winning campaigns demonstrate the value of having experienced specialists who know how to turn that complexity into practical opportunities.
Strategies built around business objectives
Every winning campaign started with a different challenge.
For some brands, the priority was restoring performance and improving profitability. For others, it was building awareness, reaching new audiences or strengthening an established Amazon presence.
Our strategies are shaped by those objectives rather than a standard approach applied to every client.
Innovation with commercial purpose
From full-funnel Amazon DSP strategies to audience-led FMCG campaigns, our work demonstrates a willingness to explore new opportunities and develop more effective approaches.
But innovation is only valuable when it supports a meaningful business outcome. That’s why we combine creativity and technical expertise with careful analysis and commercially focused decision-making.
A commitment to collaboration
Behind every successful campaign is a partnership built on trust, transparency and shared ambition.
Our clients bring their knowledge of their brands, customers and commercial priorities. We bring specialist marketplace expertise and the experience needed to translate those ambitions into effective Amazon strategies.
It’s that combination that makes award-winning work possible.
The expertise behind our award-winning campaigns
Our recognition reflects the breadth of specialist services we provide to brands selling on Amazon.
Whether you’re looking to improve advertising efficiency, strengthen your organic presence or explore new growth opportunities, our team can help you develop a strategy aligned with your commercial objectives.
Amazon Advertising & PPC
Campaign management focused on visibility, efficiency and profitable sales growth.
Amazon DSP
Audience-led programmatic advertising and full-funnel strategies.
Amazon SEO
Improving organic discoverability and product rankings.
Amazon Content & Listing Optimisation
Building product experiences designed to convert.
Amazon Strategy & Growth
Commercially focused marketplace planning and growth strategies.
Amazon Account Support
Expert assistance with account management and operational challenges.
Amazon International Expansion
Supporting brands entering and growing across international marketplaces.
Amazon Attribution
Understanding the contribution of external marketing activity to Amazon sales.
Discover what award-winning Amazon expertise could mean for your brand
Our awards celebrate work delivered for businesses with different products, audiences and commercial ambitions. What connects those campaigns is a commitment to understanding the challenge, developing the right strategy and delivering results that matter.
Whether your brand needs a more effective Amazon advertising strategy, support with a complex marketplace challenge or a partner to help unlock its next stage of growth, we’d love to hear from you. Let’s talk about what you’re working towards and how our team can help you get there.