Manchester-based Amazon agency Fluid Marketplaces has been appointed by the UK arm of one of Australia’s biggest homeware brands to lead its growth on Amazon UK.

Décor Corporation, which is headquartered in Victoria and has an annual turnover of AUS $170 million, was established in 1959 and set up its UK entity in 2020. As well as selling products such as water bottles, food flasks and travel mugs on Amazon UK, Décor ranges also appear in stores such as Sainsbury’s, Co-op, Asda.

Fluid Marketplaces’ brief is to accelerate the brand’s growth on Amazon UK to help it to achieve its strategic aims in our region. The team at Fluid Marketplaces will be delivering a full Amazon growth strategy for Décor, which will incorporate Amazon advertising campaigns, targeting of new Amazon consumers that the company has not reached before and increasing brand awareness on Amazon UK.

Gemma Broad, senior national account manager at Décor UK, said: “We felt Fluid Marketplaces was the right agency to lead our Amazon UK growth because of their experience of expansion for other brands and the results they have achieved. Their personable approach and commitment to working as an extension of our in-house team was also clear, as was their strategy for ensuring we achieve sustainable growth on Amazon UK.”

Léonie Ford-Miah, head of client services at Fluid Marketplaces, which is headquartered in Manchester’s Spring Gardens, said: “We are thrilled to be working with Décor UK, which has enormous potential on Amazon UK and enables us to work on a strategy for further expansion. Amazon AU does not currently have the same consumer adoption as it does in our region so Amazon UK and EU represent huge growth areas for Décor, and we are excited for what we will be able to achieve for the brand.”

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