Amazon DSP

Reach and convert new audiences with Fluid Marketplaces’ Amazon Design Side Platform service

Contact us to discuss how Fluid Marketplaces can help your brand grow with Amazon DSP

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Target and convert new audiences on the Amazon Demand Side Platform with Fluid Marketplaces.

Fluid Marketplaces’ Amazon Design Side Platform, also known as Amazon DSP or ADSP, service enables brands to tap into Amazon’s huge bank of consumer data, across all Amazon-owned products and brands, and use it to create highly targeted advertising campaigns. Amazon DSP now includes some of the world’s largest entertainment media properties from Amazon, ranging from Prime, Twitch, Spotify and Netflix, to global news titles such as the Guardian.

The Amazon Design Side Platform allows brands to buy retail media programmatically, targeting new, and highly relevant Amazon customers with an advertising strategy that delivers both on and off Amazon. Video and streaming TV ads can target consumers in real-time as they are browsing digital content.

Fluid Marketplaces can leverage Amazon DSP campaigns for brands that want to take their ads to Amazon’s colossal directory of consumers. Our Amazon DSP campaigns target audiences precisely with compelling reactive ecommerce adverts that not only increase brand awareness on a massive scale, but provide conversions and revenue growth. We can launch with brand-wide or personalised video ads and display creative. Our data-driven ad-campaign strategies ensure that revenue is profitable and sustainable.

Reach new advertising audiences on Amazon DSP

When it comes to Amazon advertising, reaching new audiences is paramount to growing conversions and revenue. However, reaching new Amazon shoppers with your brand’s advertising strategy can be challenging. Launching Amazon DSP campaigns with Fluid Marketplaces is one solution to the challenge of audience building that can fast-track brands’ growth objectives.

With an Amazon DSP advertising strategy from Fluid Marketplaces, ads are displayed to the right consumers at the right time, increasing the likelihood that they reach intended KPIs; such as repeat sales conversions, increasing ROAS (return on ad spend) or mass new-to-brand consumer reach or impressions of a certain demographic or geo-target. The results are quantifiable with over 200 data signals to hand, while also providing expert management of budgets to ensure efficient use.

Amazon DSP (ADSP) media planning agency

Fluid Marketplaces plans and manages advertising campaigns for brands on the Amazon Design Side Platform. Our expertise in media planning enables us to provide a service to brands that includes audience targeting, creative services, campaign management and performance analysis and reporting.

Amazon DSP media buying agency

We can purchase and activate digital advertising on Amazon DSP for brands, across all Amazon services and the web. We have the expertise to provide effective management of budgets, targeting and optimisation when executing media buying on Amazon DSP on behalf of brands.

Amazon DSP programmatic advertising agency

Fluid Marketplaces offers DSP programmatic advertising services and has experience of buying digital ad space for clients using this automated system. We are able to precisely target audiences for brands across a multitude of media using Amazon DSP’s programmatic tool.

Display and video creative

We provide a creative design service for brands to ensure their ads and videos are impactful and connect with the audiences they are trying to reach. Fluid Marketplaces has a wealth of experience in the creative ad space and can ensure the brands we work with stand out against their competitors.

Ready to work with an Amazon agency experienced in Amazon DSP services?

Promoting your brand on the Amazon Design Side Platform can offer huge returns, but it is important this technical area is handled by experts with the necessary skills and experience. As a specialist Amazon agency, Fluid Marketplaces is able to provide Amazon DSP services to brands.

Frequently Asked Questions

The Amazon Design Side Platform is a powerful way to reach new and returning customers using Amazon’s audience data and programmatic technology. Whether you’re already selling on Amazon or building brand awareness beyond the marketplace, Amazon DSP gives you access to premium ad placements and measurable results.

At Fluid Marketplaces, we manage every part of your Amazon DSP advertising campaigns, from audience strategy and creative design to bidding, optimisation and performance reporting, helping your brand make the most of Amazon’s advertising ecosystem.

What is Amazon DSP?

Amazon DSP is a programmatic advertising platform that lets brands buy display, video and audio ads across Amazon’s own channels and trusted third-party websites. It uses Amazon’s shopper and streaming data to reach audiences that match your ideal customer profile.

Who can use Amazon DSP?

Any brand can use Amazon DSP, even if they don’t sell directly on Amazon. It’s ideal for both ecommerce and non-ecommerce businesses that want to connect with high-intent audiences through Amazon’s extensive data and reach.

How is Amazon DSP different from sponsored ads?

Sponsored ads promote products within the Amazon marketplace. Amazon Design Side Platform extends your advertising reach beyond Amazon, serving ads across apps, websites and streaming services. It’s best for brands aiming to build awareness and remarket to potential customers at every stage of the journey.

For Amazon marketplace focused strategies, explore our Amazon PPC management services.

What types of Amazon DSP ads can my brand run?

There are several formats for ads through Amazon DSP, including:

Display ads on Amazon and partner sites
Video ads on Fire TV, Prime Video and across the web
Audio ads on Alexa and Amazon Music (in some markets)
Streaming TV ads

These formats help your brand to reach customers across multiple devices and channels.

What are the main benefits of Amazon DSP?

Amazon DSP helps your brand:

Use Amazon’s exclusive audience insights
Reach shoppers across multiple channels and devices
Run both prospecting and remarketing campaigns
Track performance with transparent reporting

With Fluid Marketplaces managing your Amazon DSP campaigns, you also gain expert targeting, creative optimisation and full-funnel measurement.

How much does Amazon DSP cost?

Amazon DSP campaigns are priced on a cost-per-thousand-impressions (CPM) model. Minimum spends vary depending on region, ad format and whether you use self-service or managed service. Our team can tailor a campaign that fits your goals and budget while maintaining efficiency.

How do I get started?

We’ll help you:

Define your Amazon Design Side Platform campaign objectives and target audience
Choose formats and placements that align with your goals
Create high-performing ad creatives
Set budgets, bidding and timelines
Launch and optimise your campaigns for best results

To begin, reach out through our contact page and our team will guide you through setup and strategy.

How do I measure success on Amazon DSP?

Amazon DSP provides rich analytics including impressions, clicks, detailed page views, add-to-cart actions, new-to-brand metrics and conversion tracking. Fluid Marketplaces interprets these results to optimise performance and provide transparent, easy-to-read reports.

Can Amazon DSP work alongside my other Amazon ads?

Yes. Sponsored ads drive immediate marketplace traffic, while dsp builds broader awareness and retargets audiences across the web. Running both together creates a complete, full-funnel Amazon advertising strategy.

What creative assets do I need?

You’ll need display banners, video or audio assets formatted for Amazon DSP specifications. Our creative team can produce or adapt these assets to meet Amazon’s standards while maintaining your brand look and message.

Why partner with Fluid Marketplaces?

Amazon DSP requires experience, creative precision and constant optimisation. Fluid Marketplaces provides full campaign management, creative support and reporting to ensure return on investment and measurable growth. We act as your strategic partner, helping your brand perform stronger across Amazon and beyond.

"Fluid Marketplaces really impressed us from the outset. Their in-depth knowledge of Le Col and extensive research and analysis really showcased their experience with the Amazon platform."