Marketing Strategy for Amazon
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Marketing Strategy for Amazon
You’re selling on Amazon, but where do you go next? Fluid Marketplaces can provide you with commercially-driven, strategic advice to help your brand grow.
Our Marketing Strategy for Amazon service is here to champion your business, including:
- Growing your new-to-brand customers
- Increasing brand loyalty
- Increasing basket value
- Getting more reviews
How can our Marketing Strategy for Amazon service help you?
Are you ready to explore more advanced tactics to sustain business growth? Perhaps your brand’s growth on Amazon has reached a plateau, but you’re unsure what to try next?
This is precisely where our marketing strategy expertise for Amazon comes into play. We specialise in assisting clients with sustainable and profitable expansion.
Here are the most common challenges that we’ve helped our clients overcome:
- Identifying the customer base and segments
- New customer acquisition
- Improving profitability and margins
- Accelerating the generation of product reviews
- Increasing basket value
- Building customer loyalty or repeat orders
What to expect from our Marketing Strategy for Amazon
If you’re ready to go further on Amazon, our Marketing Strategy services leverage the following techniques and tools. These are curated to achieve your business objectives:
- Strategic analysis of current activities and audiences
- Setting benchmark KPIs tailored to your revenue and profitability goals
- Full account audit and assessment to recognise instant improvements and determine hidden opportunities
- Trend forecasting so you can anticipate demand and mitigate logistic risks
- Bespoke reporting dashboards so you can understand Amazon’s fees in relation to your selling price and revenue, underperforming and high opportunity products
- Pricing & Promotion Strategy using Deals, Brand Tailored Promotions and Exclusive Discounts during peak commercial periods and low season
- New product launch strategy including review generation using Amazon Vine and other tactics
- Product market and landscape analysis using Amazon’s internal Brand Analytics Tool and partner providers
- Collaborate on your Amazon Brand building strategy by exploring Amazon Posts and Amazon Influencer programs
- Curating physical and Virtual Bundles to increase average order value
- SEO & Content Optimization to enhance your Brand Store and product listings with a dedicated SEO strategy
Your Amazon Ads Partner
Established in 2009, we’re a team of 20+ commerce experts who’ve worked with leading brands across Home & Garden, Gifting, Food & Beverages, Sportswear, Health & Beauty and Fashion & Accessories.
- As an Amazon Ads Partner we offer expertise in Amazon’s ad ecosystem, efficient campaign management, tailored strategies, detailed performance analytics, and up-to-date knowledge of advertising trends and updates.
Why work with Fluid Marketplaces for Amazon?
Our Amazon marketing team is able to work seamlessly with brands who want to grow on Amazon in the UK, the United States, Europe, or another global region.
We have experts that can deliver on all your Amazon marketing needs, whether it is creating compelling content, an engaging brand store, or managing your advertising spend to ensure it provides a profitable return.
- Experience with significant ad spend on Amazon
- Up to date on Amazon’s paid advertising strategy
- Follow Amazon best practices
- Access to Amazon industry experts
- Lines of communication directly into Amazon
- Drive the future of Amazon paid advertising
- Revenue growth share or fixed fee
- Winners of coveted ‘Amazon Choice’ & ‘Best Seller’ badges for clients
- Early access to the latest beta features
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