3 Misconceptions about Selling on Amazon

woman on laptop looking at martins chocolatier amazon brand store

Selling on Amazon can be complex at times, and certainly challenging with the ever-growing levels of competition. There are however a number of Amazon misconceptions about the nature of the platform that range from patently false through to slightly misinformed. Here’s my best effort to debunk some of the ones we hear most commonly from […]

3 Ways to Test Amazon Pricing Strategies: Put Your Mouth Where Your Money Is

man on desktop computer that shows Le Col Amazon store

I’m going to explain how you can use your pricing on Amazon to more effectively speak to your target audience and increase both click-through and conversion rates, and potentially even profit margins as well. No, the title isn’t a typo. Everyone knows that keeping your pricing competitive is key to success on Amazon, as well […]