Amazon Pet Day 2025 is an annual 48-hour shopping event dedicated to US pet lovers, offering them significant discounts on a wide range of pet-related products. It takes place next week over 13 and 14 May and is expected to generate a high volume of sales for retailers of pet products that sell on Amazon US, as long as they have the right Amazon strategy.
How can retailers both in the US, but also the UK and Europe, make sure they are maximising their potential to achieve a surge in sales during this annual event aimed at American buyers and their furry, feathered or scaly friends?
In this article, Léonie Ford-Miah, Head of Client Services at Fluid Marketplaces and an Amazon advertising specialist, delves into this topic.
What is Amazon Pet Day?
Launched in 2022, Amazon Pet Day coincides with National Pet Month and has become a much-anticipated event for pet owners. During this period, shoppers can find deals on thousands of pet products, including:
- Pet food and treats
- Toys and accessories
- Grooming supplies
- Health supplements
- Pet apparel
- Cleaning and odor control products
- Pet electronics and gadgets
Brands featured in past events include Purina Pro Plan, IAMS, Hill’s Science Diet, Jinx, FurHaven, BarkBox, PetSafe, and Ruffwear.
Who Can Shop?
Amazon Pet Day is open to all Amazon US customers, not just Prime members. However, Prime members often enjoy additional benefits such as exclusive deals and faster, free shipping.
Shoppers are encouraged to create a pet profile so that they can receive personalised recommendations based on their pet’s breed, size and preferences. They can also set up gift lists to organise and share wish lists for their pets. Many customers also use the subscribe and save option so that they can schedule regular deliveries for essentials and enjoy additional savings.
How can pet brands take full advantage of Amazon Pet Day?
Pet brands will always be in the strongest position to achieve growth on Amazon Pet Day if they have engaged a specialist Amazon advertising agency, like Fluid Marketplaces. Your agency should be aware that Amazon Pet Day is coming up and help you to prepare a robust strategy to take advantage of all that it offers due to the increased shopper interest and visibility the market will receive.
For special events such as this, I would always ensure that the brands I work for have their product listings optimised to the highest level and have all the tools at my fingertips to be able to do so.
With an event such as Amazon Pet Day, when competition is especially fierce, visibility of your brand is incredibly important and this is something that you, and your agency, should be laser focused on. This is where specialist knowledge of Amazon advertising techniques is vital, as brands will need to boost their profile with an effective ad campaign to stand out in what will be a very crowded marketplace. My knowledge of Amazon advertising from my days working there on the Mars Pet account is something I draw on regularly for my clients to ensure that their budget is put to the best possible use.
Final thoughts on Amazon Pet Day
Amazon Pet Day offers a huge opportunity to pet brands, but they must put in the groundwork to ensure the event is a success for them. Just because there will be a high level of interest from shoppers does not mean they will automatically achieve a high level of success. Engaging a specialist agency will certainly give brands the boost they need as long as they have the expertise in specialist shopping events and this is something that would be worth investigating before engaging them.
Ready to succeed on Amazon Pet Day?
At Fluid Marketplaces we specialise in helping brands like yours scale profitably on Amazon and our experts understand how to develop an effective strategy for events such as Amazon Pet Day. Visit us at www.fluidmarketplaces.com or email me on [email protected] to discuss your Amazon UK advertising needs.